Advertise on Detroit Electronic Radio: Sponsoring 313 LIVE

If your brand, label, venue or event speaks to people who care about Detroit techno, house and electro, there’s a station where those people already gather. 313 LIVE broadcasts Detroit electronic music 24/7, and it offers a small set of sponsorship formats built to sit naturally inside the music. This guide explains what’s available, who it suits, and how to start a conversation. For the details and the inquiry form, go straight to the advertise page.

Why advertise on Detroit electronic radio

Detroit’s electronic music community is specific. It knows its history, it supports its own, and it notices who shows up for the culture. Reaching it through a station dedicated to its music is different from buying generic audio inventory:

• Format: Detroit electronic music, around the clock. Your message sits next to the music your audience chose to hear.
• Reach: listeners on the web player, the installable app, and media players and radio apps via the station’s playlist.
• Audience: Detroit locals and listeners worldwide who follow the city’s sound.
• Stats: current listener figures from the station’s streaming statistics are shared with every proposal, so you’re working from real numbers for your dates.

The station is free to listen to, with no paywall and no sign-up. Sponsors are part of what keeps it that way, and listeners know it. Supporting the stream is also supporting the scene.

Who it’s for

The formats are designed for organizations with a real connection to the music and the city:

• Record labels and artists promoting a release
• Venues, clubs and promoters filling a room
• Festivals and events, especially around Detroit nights and Movement weekend
• Record shops, gear makers and studios serving DJs and producers
• Local Detroit businesses that want to be heard by people who love the city

If you’re not sure whether you’re a fit, ask. The inquiry form has a “Not sure yet” option for exactly that.

The five formats

1. On-air spots

15, 30 or 60-second spots produced for the stream and rotated through Studio 13 and the hosted weekday shows. Studio 13 is the station’s programmed rotation, which runs around the clock outside the hosted weekday shows (Door Policy, weekdays 7–9 AM ET, and The Lodge Run, weekdays 5–7 PM ET), so spots run across the broadcast day.

Best for: releases, events with a date, and brands that want consistent presence.

2. Show sponsorship

A “Presented by” credit on a weekly show, with on-air mentions and placement on the show page and the schedule.

Best for: brands that want to be associated with a particular sound or time slot over weeks rather than days.

3. Site placements

A sponsor card on the home page and the full player, linked to your page. The player is where listeners check what’s on, so the placement is seen by people who are actively listening.

Best for: driving clicks to tickets, a release page or a shop.

4. Newsletter

A short mention in the station’s weekly lineup email. Subscribers opt in and confirm by email, and the newsletter goes out at most once a week, so mentions aren’t buried.

Best for: announcements that benefit from a direct, written message.

5. Events and takeovers

Label showcases, venue takeovers and event promotion around Detroit nights and Movement weekend.

Best for: labels and promoters who want a bigger, more editorial presence on the station.

What it costs

Rates are on request. Every campaign is different, so tell the station your dates and goals and you’ll get options back, along with current listener figures from the station’s streaming statistics. There’s no rate card to decode and no package you have to fit into.

How to start a conversation

The inquiry form asks for:

• your name and email, plus company or brand, phone and website if you want
• which format interests you, or “Not sure yet”
• an optional budget range, with “Prefer not to say” as a choice
• a short description of what you have in mind

Your details are used only to reply. A few things make the first conversation faster:

1. Dates. When does the campaign need to run, and is there a hard deadline, like an event or release date?
2. Goal. Ticket sales, a release, awareness, foot traffic? One clear goal beats three vague ones.
3. Assets. Do you have audio or artwork ready, or will you need a spot produced?
4. Fit. A sentence on why your brand belongs next to Detroit electronic music helps the station suggest the right format.

Sponsorship that respects the music

Listeners come to 313 LIVE for the records. The formats are designed to keep it that way: short spots, clear credits and placements that point to something useful. That approach serves sponsors too, because a message that respects the audience gets heard.

Want to understand the audience you’d be speaking to? Read What “Underground” Really Means on a 24/7 Stream, Support the Culture and Why Internet Radio Still Matters in Detroit. For an overview of the station, from the stream to the dayparts, see the complete 313 LIVE guide.

Artists looking for airplay rather than ads should use the music submission form; our guide to submitting your music explains how. For anything else, use the contact page.

Advertising FAQ

How much does it cost to advertise on 313 LIVE?

Rates are on request. Send your dates and goals through the form at 313live.org/advertise and the station will reply with options and current listener figures.

What advertising formats does 313 LIVE offer?

On-air spots of 15, 30 or 60 seconds, weekly show sponsorship, site placements on the home page and player, newsletter mentions, and events or takeovers.

Can 313 LIVE produce my radio spot?

On-air spots are produced for the stream. Mention in your inquiry whether you have audio ready or need a spot made, and the station will advise.

Can I promote an event during Movement weekend?

Yes. Event promotion and takeovers around Detroit nights and Movement weekend are one of the station’s sponsorship formats. Inquire early with your dates.